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In 1913, as Ford's new Model T began to crowd the already bustling streets of New York City,
the two brothers Irving and Jack Schott, sons of a Russian immigrant, started making raincoats
in a basement on the Lower East Side of Manhattan which were then sold by street peddlers
door to door. By the mid-twenties, Schott NYC was revolutionizing the way Americans dressed
for the outdoors when they were the first to put a zipper on a jacket.

Throughout the 70s and 80s Schott became synonymous with the punk rock movement.
The current wave of rebellion came to the streets of downtown New York City through
underground music venue, CBGB. The Schott Perfecto® was the uniform for rock stars
like The Ramones, Blondie, Joan Jett , The Sex Pistols or The Boss.